![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ_zg615gJ8AH_zX-2Ne1xSIXXtIvECZB5e-_1Nj11YKXfQnBGDG3Rx_9Oiz4Ow5hnKqaxHmMr223wPtakIifZMAIhsXWIXzLDw4vZU4gzt91hlmw8_XBI8yzM-2ocvOYng-aK1OxK2UYs/s400/1977-batman-cheerios.gif)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaCvbefdjylbU10tq0tjonLEFo9eWoM4jzfP3rMTdnesQmt0dkPt_2pO5PfXevz7I7ZcRfPyWhZfHbJw9GUacooWWs_WWZYDwKkElFN4h1gVvZITkFUUPhi4GgKluuWxzjU33bJEO23HGi/s400/1977-batman-cheerios-back.gif)
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In 1977 General Mills offered a special mail-away premium on boxes of Cheerios Cereal called the SUPER HEROES MAGNETIC DART GAME. It came with a Target Game Board ( with a sheet metal backing ) & 4 "Superhero Magnet-Darts". The 4 playing pieces looked like Superman, Wonder Woman, Batman, and Robin. The 4 evil super-villains, featured on the target game board, were the Joker, Penguin, Cheetah, & Lex Luthor. Now, if I did the math correctly I was in the 7th Grade when this cereal box came out & I don't ever remember seeing this. Oh man! I would have mailed away for this, the vintage graphics are really cool, ha ha! Thanks to Doug for sending us the cool photos. By the way, I think the artwork was done by Dick Giordano. Or, at least, it looks like his stock art.